Introducing young families to life insurance, a brand identity designed to redefine the corporate space and build trust.
For When You Pop is a life insurance brand that aims to feel human and present throughout their client’s lives. Taken from the British phrase “Pop your clogs” (A term for passing away) the name was born, and with it, the idea of balloons. A brand mascot was developed, who resembles death and is always seen carrying a balloon, which symbolises fragile yet precious life. The same goes for the brand palette, a luscious living green and a spooky purple. With FWYP, it’s all about clever, witty messaging in order to connect with their audience.